During this 75-minute seminar, you’ll learn proven consumer-focused strategies that include strategic planning, development, implementation, relationship communications and even detailed analysis. Several case studies will be reviewed that demonstrate what works, what doesn’t and why.

This 60-minute seminar provides a practical overview of building a CRM database that easily incorporates all of your touchpoints. Learn why some facilities build their database in layers. We’ll demonstrate an easy to use client interface that provides database access for running queries, online data entry and viewing analysis reports. Various plug in CRM applications are shown that illustrate how quickly and easily you can implement ongoing campaigns that provide excellent results.

This 60-minute seminar overviews the various Customer Relationship Management databases/data warehouses that are commonly used in today’s healthcare environment. We’ll discuss the realities of how most healthcare marketers use these systems, which in turn ultimately defines whether they are a Good, Bad or Ugly investment. Strategies for achieving breakeven, including taking a modular approach to database development, will be addressed.

This 60-minute seminar focuses on a healthcare system’s implementation of strategies proven in markets around the country. You’ll learn the scientific approach used to understand the new mover’s behavior and why extending the respondent relationship netted a 130% increase in utilization. This is a must see seminar for anyone currently contacting new movers or considering implementing a new mover program. These same basic strategies can be applied to any direct mail campaign.

During this 60-minute session, we’ll walk you through a case study to demonstrate how to structure a multi-media campaign for any service line or branding campaign. The ROI results will change how you view future healthcare marketing efforts.

During this 60-minute seminar, we’ll review a children’s hospital’s implementation of strategies proven in several markets around the country. You’ll learn the scientific approach used to understand the new parent’s behavior and why extending the respondent relationship netted a significant increase in utilization. The same results can be achieved by any healthcare organization seeking to increase utilization for pediatric services, urgent care facilities, emergency rooms or physician practices.

During this 60-minute seminar we’ll explore the implementation of lifestyle change programs, from strategy and design to tracking and measuring success. Understand how to rate audiences equitably so that marketing plans include the most profitable segments. Learn why lifestyle change audiences are such lucrative targets and what makes them tick. Case studies from a children’s hospital and an academic medical center will demonstrate the value of these programs regardless of hospital structure.